You Know That Scene In Movies. . .

. . . where our hero is presented with the pretty outfit to wear to the Big Event? And it's usually accompanied by some fancy ornaments, like a cherished heirloom or expensive jewels.

I think the reason those scenes are universal is not because identify with wanting to wear beautiful things, but because we want to believe we are already beautiful things deserving of decoration.

I don't know if that makes sense on paper, but it did in my head.